S2 - Episode #17: Professor Amanda Hughes, Brigham Young University

Topics we discuss in this week's episode

• Amanda, you were one of four scholars who published an article titled “When Official Systems Overload: A Framework for Finding Social Media Calls for Help during Evacuations” (Link) where it was stated “the challenge is that as citizens turn to social media to request evacuation help, official emergency response organizations have limited knowledge or experience of information processing in this new media environment” If possible could you elaborate on this?  
•  To follow up on our previous question, are we better prepared to handle social media requests for help?
• Amanda discusses the filtering of data by Criteria and why is this important.
• Next we discussed the article Amanda published with Yajie Li and Peter Howe, titled, “Communicating Crisis with Persuasion: Examining Official Twitter Messages on Heat Hazards.”  It was stated that, ”However, little research attention has been paid to probing the content of crisis messages for its potential contribution to persuasion, especially when those messages are sent through social media.” Why is developing a message that is persuasive critical during these types of disasters? You use the term “Persuasive Message Factors”
• Amanda provides examples of PMF's.
• We discussed Amanda's development of an application for her thesis The article was titled, “Designing an Application for Social Media Needs in Emergency Public Information Work.” This article was about creating a software application that could meet the needs of Public Information Officers.

Amanda Hughes Email
Amanda's Website - http://amandaleehughes.com/

Audience Connection
Discover how top storytellers build content that connects and converts. Follow us!

Listen on: Apple Podcasts   Spotify

Chapters

• 13:53 [Ad] Audience Connection
• 14:42 (Cont.) S2 - Episode #17: Professor Amanda Hughes, Brigham Young University