The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
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The PIO Podcast
Brent Weisberg Communications Administrative Director - Salt Lake City PD
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Brent Weisberg is the communications administrative director for the Salt Lake City Police Department. Weisberg joined the department in July 2021 after spending three years as the communications director for the Multnomah County District Attorney’s Office in Portland, Oregon. Prior to his time overseeing strategic communications for the district attorney’s office and Salt Lake City Police, Weisberg spent 10 years as a television reporter in Portland where he primarily covered breaking news and filed reports covering the criminal justice system in Portland throughout Oregon. In his current role, Weisberg, as a senior staff member to the Chief, manages a team of public information officers and professional staff who provide timely responses to media and other community members. He is also responsible for overseeing and coordinating the department’s internal and external communications and community-relations strategy. Weisberg has a heavy emphasis on crisis communications and enjoys working with his team to identify creative and strategic ways to show case the work of the Salt Lake City Police Department. In 2021, the Portland Police Bureau awarded Weisberg, and several other key public information officers, with the department’s “Achievement Medal” for his communications work during the 2020 riots in Portland, Oregon. Weisberg graduated from Washington State University.
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