Lisa Glass - PIO - Bay of Plenty Emergency Services, New Zealand

Lisa Glass is the Team Lead of communications & Engagement for the Bay of Plenty Civil Defence Emergency Management Group office in New Zealand. She is a Certified Emergency Manager (CEM) and a National Emergency Management Response Team (NZ EMAT) member. Lisa is the first person outside the United States to be selected for the FEMA Master PIO program, which she will complete in September. Lisa has graduate qualifications in business and public sector communications. Before joining emergency management, she worked in corporate comms and PR after a long stretch as a reporter, correspondent, and producer in TV News and Current Affairs.

Bay of Plenty Emergency Services

Chapters

• 1:27 Introduction of Lisa Glass
• 2:46 Where is the Bay of Plenty
• 4:36 Population of Bay of Plenty
• 5:07 Lisa's Background
• 7:26 Typical Day in the life of a PIO
• 8:47 What Social Platforms Do They Use
• 10:50 What do you do when you lose all power
• 13:40 Communicating Empathetically
• 19:08 Cyclone Gabrielle's impact
• 25:54 How do you tailor messages for a diverse audience
• 30:37 Handling miss-information and public skepticism
• 33:53 Using AI
• 37:40 Is there a questions I should have asked and how would you have answered
• 39:19 Rapid Fire Questions
• 43:21 Closing