The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
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The PIO Podcast
S5 - E33: Carla Burr - PIO - Amarilla PD, TX
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Summary: In this episode of the PIO podcast, Sergeant Carla Burr from the Amarillo Police Department shares her extensive journey in law enforcement, detailing her transition from dispatcher to Public Information Officer. She discusses the department's structure, the importance of community engagement through social media, and her experiences working with local media. Carla also highlights the challenges of handling missing persons cases and the value of podcasting for raising awareness about cold cases and fostering collaboration within the community. In this engaging conversation, Carla Burr discusses her experiences in law enforcement, focusing on community engagement, the challenges of recruitment, and the importance of effective communication. She shares insights on managing the agency's website, training for crisis communication, and the role of social media policies. Carla also highlights her use of AI tools like ChatGPT to enhance her writing and communication efforts. As she reflects on her career goals and aspirations, she emphasizes the significance of kindness and community support in law enforcement.
Carla's BIO: Carla Burr has been with the Amarillo Police Department since 1993, starting as a dispatcher before becoming an officer in 1996 (FIGHTING 66th ACADEMY). She was assigned evening patrol and later served as a field training officer. In 2001, Carla joined the School Liaison \program, where she was promoted to Corporal and became a Hostage Negotiator. In 2009, she
was promoted to Sergeant and was assigned to the Robbery and Domestic Violence Squad. From 2012 to 2015, she was assigned as the Academy Sergeant and spent time as a patrol Sergeant. In 2015, Carla was assigned as a Dispatch Supervisor/Liaison for 3 years. Since 2018, Carla has served as the department’s public information officer. She is one of the coaches for the academy's fitness program and a member of the Peer Support team. Outside of work, she coaches at CrossFit 806 and volunteers with organizations like Amarillo Area CASA, the Lone Star Runners Club, and Special Olympics. She cherishes her close-knit community, her loving family spread across the country, and, of course, her three spoiled dogs.
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