The PIO Podcast
The PIO Podcast is a leading resource for Public Information Officers (PIOs) and Public Affairs Officers (PAOs) working in law enforcement, fire service, EMS, emergency management, and government agencies at the local, state, and federal levels. Focused on crisis communications, media relations, and public trust, this podcast delivers expert insights, real-world strategies, and interviews with experienced communicators across the public sector.
Each episode explores the challenges PIOs face, including managing breaking incidents, navigating social media, combating misinformation, and communicating effectively during emergencies and high-pressure situations. Whether you are a new PIO or a seasoned public affairs professional, The PIO Podcast provides actionable guidance to strengthen your communication skills and leadership impact.
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The PIO Podcast
S6 - E4: Gretchen Papez - Valley Health Systems
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Summary: In this conversation, Gretchen Papez, the System Director of PR and Media Relations at Valley Health Systems, shares her insights on the evolving landscape of healthcare communications. She discusses the importance of proactive messaging, crisis communication preparedness, and integrating various communication strategies. Gretchen emphasizes the need to build trust within the community, adapt to trends like home healthcare, and manage misinformation. She also highlights best practices for stakeholder communication and the significance of storytelling in healthcare. The discussion concludes with advice for emerging communication professionals and reflections on the future of healthcare communication.
Gretchen's BIO: Gretchen Papez, APR, has spent the majority of her career in health care public relations and marketing communications in Las Vegas, NV. In her spare time, she enjoys volunteering, reading, walking, traveling and spending time with her family, friends and pups.
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